GEN6
A Web3 platform built for the AI era — a trust layer enabling identity verification, content authenticity, and true end-to-end encrypted communication.
Live
Summary
GEN6 is a Web3 platform built for the AI era, helping users verify creator identity and content authenticity, sign messages and media, and communicate with true end-to-end encryption.
I designed the brand identity and two connected digital experiences — a marketing website and decentralised apps site — to make a complex trust-layer product feel credible, approachable, and ready for a broad Web3 audience.
During this project, I owned:
- The brand identity and visual direction, from research and stylescapes to a preliminary brand guideline.
- The design of the marketing website, communicating GEN6's vision, features, and ecosystem across multiple pages.
- The design of the dapps site, including information architecture, wireframing, and full UI design for identity verification and content signing flows.
- A shared component library and design system in collaboration with the development team.
- A cohesive product and brand experience across two live websites: gen6.life and gen6.app.
Problem
No brand foundation
GEN6 had no brand identity, visual language, or strategic foundation to present a complex Web3 product to a broad audience.
Two distinct presences needed
The product needed two distinct but cohesive digital presences: a marketing site and a dapps interface for technical users.
Trust vs. approachability
The design had to build trust and credibility while remaining approachable — a difficult balance in a category often associated with complexity.
High cognitive load
UI clutter slowed users down and made the payment flow feel heavier.
Process
- Conducted brand and market research to establish the visual and strategic direction for a Web3 identity product.
- Presented multiple stylescape options and refined the chosen direction into a preliminary brand guideline.
- Collaborated with the team to develop a shared design system with custom components.
- Designed the marketing website (gen6.life): wireframing, UI design across all pages.
- Designed the dapps site (gen6.app): information architecture, wireframing, and full UI design.
Solution
Comprehensive brand identity and brand guideline suited to a Web3 audience.
This gave the platform a clear foundation for marketing and product experiences.
Marketing website (gen6.life) — multi-page site communicating GEN6's vision, features, and ecosystem.
The site explains the platform's value proposition and ecosystem in a clear, approachable way.
Dapps website (gen6.app) — designed with clear information architecture for users verifying identity and signing content.
The dapps site provides a focused experience for technical users and power users.
Custom component library shared across both web properties.
Components were designed to be reused across marketing and dapps experiences.
Outcome
Two live websites serving 30,000+ users across the GEN6 ecosystem
- Both websites live and in active use.
- 30,000+ users across the GEN6 ecosystem.
- 140+ validators securing the network.
- $1.5M+ raised across community funding and grants.
